City Savvy Luxembourg
Layout Design | Content Writing
While studying abroad in Luxembourg during my Fall 2019 semester, I had the opportunity to intern for City Savvy Luxembourg. City Savvy Luxembourg is a digital lifestyle magazine to inform, entertain, and simplify the lives of English-speakers in Luxembourg.
Print Advertisement Series
A series of print advertisements were created to promote the City Savvy Luxembourg brand and direct traffic to digital channels.
Inspiration for this ad series was pulled from the beautifully, bright colored row houses that line the streets of Luxembourg. Brightly colored geometric shapes and images of several of the most beautiful landscapes in Luxembourg were layered together to create a unified composition that spoke to the beauty and bright colors of the country.
City Savvy Luxembourg Media Kit
This media kit for City Savvy Luxembourg was designed in a pdf format to provide information about the company that could easily be shared with potential partners for promotional uses. The layout is designed to allow readers to quickly digest information while speaking to the City Savvy brand.
“What’s On” Articles
Each week I was responsible for writing and publishing the “What’s On,” article for the City Savvy website. This article was a weekly lineup of the top 10 picks of things going on in and around Luxembourg City.
Magazine Cover Design
City Savvy launches an annual education guide that provides information on all things education in Luxembourg. It is a valuable resource to English-speakers in Luxembourg.
Past issues of the education guide have featured photographs on the cover. The goal with the 2020-2021 issue was to create a more vibrant, eye-catching cover that showed off the brand's newly established brand colors. Through a digital illustration, this cover shows off those brand colors, while also providing imagery that reflects what the guide is all about– children and their education.
LUX WMN
Social Media | Photography | Marketing Collateral
The Owner of City Savvy Luxembourg launched LUX WMN Magazine in 2019, and the first print issue launchd the fall that I was interning there. LUX WMN is an English-language business lifestyle print magazine that aims to inspire and empower women. I had the opportunity to create a variety of foundational materials to help launch the brand and promote the first issue of the magazine.
Magazine Product Photos
Photos were needed of the physical copy of the first issue of LUX WMN Magazine to promote the magazine on social media and for the website.
T-Shirt & Tote Graphics
A series of graphics were designed to be applied to t-shirts and tote bags for the company's magazine launch. The graphics are a reflection of what LUX WMN represents as they embody woman empowerment and speak to the strength of women.
Social Media Graphics
Various social media graphics were created to promote certain events, holidays, and spread girl boss messages.
Promotioinal Postcard
Postcards were designed, printed, and left at local locations around Luxembourg. The goal of these postcards was to promote the newly launched LUX WMN brand by introducing who they are and to encourage engagement through social media.
LUX WMN Magazine Media Kit
This media kit for LUX WMN was designed in a pdf format to provide information about the company that could easily be shared with potential partners for promotional uses. The layout is designed to allow readers to quickly digest information while speaking to the LUX WMN Magazine brand.